Mailing Is Getting More Expensive—Still Nearly Unbeatable Deal
Rate increases from the USPS are on their way in just a couple of weeks. On July 9, postage rates will make their seemingly annual jump. The USPS ties these increases to the Consumer Price Index (CPI.) While each class of mail varies, the hikes are averaging between 5-8.5%.
Here are some of the 2023 rates as a percentage increase over 2022:
- Periodicals – 8.1%
- Marketing Mail Letters – 5.2%
- Marketing Mail Flats – 7.4%
- Bound Printed Matter Flats – 3.5%
Below is a list of new rates most likely to effect direct mail customers:
First Class Presorted
- Mixed AADC letters will increase to $0.561 each
- Mixed AADC cards will increase to $0.388 each
- Mixed ADC Presorted flats will increase to $1.234 each
Standard Mail
- Mixed AADC Letters will increase to $0.381 each
- Mixed ADC Flats will increase to $0.976 each
Nonprofit Mail
- Mixed AADC Letters will increase to $0.226 each
- Mixed ADC Flats will increase to $0.751 each
Among marketing and advertising professionals, more than 7 in 10 agree direct mail delivers the best ROI, response rate, and conversion rates when compared to other marketing avenues. While much of the world moves toward digital, direct mail and print remain strong and effective. Even with the pending postage increase, direct mail is still an incredibly potent marketing tactic your company cannot afford to ignore. It isn’t all doom and gloom with rate increase, either: the USPS has implemented several incentive and savings plans, along with some new value-added services to help keep pace. If you’re interested in increasing your direct mail program, starting a new one, or saving dollars on an upcoming campaign, contact Kingery Printing today.
